Point of view: Social is not the answer
Molly Flatt1000heads
If you prefer imparting information to opening a conversation, you must be a monologue-obsessed PR machine. If you resist openness and transparency, you're a paranoid control freak with something to hide. If you can't find your way around a Facebook timeline, you may as well bow out now. Get social or get a pension. Right?
I am a huge evangelist for the value of a social business approach, but I have noticed a worrying moral superiority creeping in. The implication that social skills are now the sole most important...