Winning in the era of brand experience
This article is part of a series of articles on winning in the era of brand experience. Read more.
Experience can address the existential crisis in marketing
Marketing has been facing an existential crisis. An industry once famed for seductionis now becoming infamous for stalking. Marketing is relinquishing the art of persuasion, substituting it for data-driven retargeting assets, which never quite add up to a story. It’s no surprise that 47% of internet users have used adblocking software today and that our invasive behaviours have led governments to regulate...