Multi-Media Scheduling Reveals Gaps in Knowledge
Peter Masson, Bucknull and Masson, and,Alan Smith
In recent years much attention has been given to various aspects of multi-media scheduling, but operational scheduling systems for the two main media, print and television, are only just coming on stream. More refined systems, designed to cover a broader range of media options, are still in the future.
Although good progress is being made to develop integrated print and television scheduling facilities, this is highlighting significant gaps in the knowledge available to make good print-plus-TV planning decisions. We hope the progress achieved...