Media World: Scaling the Cybercliffs
Peter Fiddick
Classified advertising still the small ads in many readers parlance is not, even to those who sell it, the most glamorous end of the media spectrum. In fact, the most dogsbody starting point for a career in media would have to be that of the slaves whose first task is to go through a rival publications classified pages,identify the ads it has that you dont have, and hit the phone in the hope of persuading clients who have already spent their cash that your very special offer will produce an...