Media World Pay to View (please)
Peter Fiddick
At last someone puts their money where their mouth is. Spend your way out of recession is the mantra the media chant at marketing types when those airtime and space schedules start looking windy. Look at last time, they say: the companies that kept advertising through the nastiness of 1991 saw their sales kick-started when the clouds lifted. You know it makes sense.
But a prosperous decade on, whole swathes of management and their marketing departments are probably filled with thrusting young things who simply werent around last time and dont...