Meaningful marketing: Satisfy human needs
Anna HarteliusAIS London
Brands should consider how they fare in meeting Maslow's Hierarchy of Needs pyramid when creating a meaningful marketing strategy.
Apple made a $46.3 billion profit in the fourth quarter of 2011, a tech industry record. Its brand was worth the same as Peru's GDP in 2011, according to Millward Brown, making it the world's most valuable brand. In the same study, Nokia plunged 38 places down the list, to number 81. It lost $1.4 billion in 2011.
Apple and Nokia sell the same types of products. So why is there such...