Let the brand tell the story
Russ Lidstone with Rebecca Moody, Anthony Edwards and Zoe DecoolEuro RSCG
The best advertising has always been entertaining and the transmedia age offers brands a golden opportunity to create captivating content with a brand narrative.
In a 1930 speech to the Association of National Advertisers, American President Herbert Hoover celebrated a gold standard for the advertising industry: "At one time, advertising was perhaps looked upon as an intrusion, a clamour to the credulous. But your subtlety and beguiling methods have long since overcome this resentment. From all of which the public has...