Interactive TV: Driving For Growth
Rob Leach Sky Media
There is strong evidence to suggest that 2004 was the year that interactive advertising (iA) on the UK's Sky platform really passed the tipping point and the start of 2005 is looking even more promising for a medium that still has massive untapped potential.
A growth medium
During 2004 Sky ran over 200 interactive campaigns, just over 10% up in volume terms compared with the...