How To Manage Online Corporate Reputation
Fergus Hampton Millward Brown Precis
Many communications professionals must have breathed a sigh of relief when the dotcom bubble burst 'at least that's another problem I won't have to worry about for a while' but the web has quietly become second nature to most of us. Who hasn't book ed a flight online, bought a book from Amazon or checked out the latest car reviews? As long ago as February 2003, one-third of all internet users in the US visited an automotive website.
In fact...