5 rules for implementing programmatic native advertising
Programmatic native advertising
This article is part of a series of articles on programmatic native advertising. Read more
The application of programmatic technology to native advertising brings a greater responsibility to apply best practice and create the right value exchange for consumers. Ruth Zohrer of Mindshare proposes a set of core principles to help guide advertisers in creating brand-aligned, differentiated and valuable native advertising experiences delivered through programmatic means.
The notion that a brand could use high-quality content within the right context (often as a form of paid placement...