Every Brand Needs a Social Selling Proposition
Marjorie Thompson, Saatchi & Saatchi, and Hamish Pringle, Brand Beliefs, show how business can exploit consumer-focused partnerships
Call it cause-related marketing, social marketing or even the latest buzz phrase, mission marketing, it is time to take note: ethical advertising and communications are here to stay.
A recent round table of experts, convened by NCVO, the National Council for Voluntary Organisations, looked to the private sector for models and found that companies do collaborate. Many collaborations are short term and tactical, such as fast-food chains running promotions of the latest Hollywood...