Electronic Media Trading: The US experience
Simon Thomas, Leo Burnett, describes progress with EDI in the United States - in particular a pilot study by The Electronic Cable Committee which aims to improve the process of buying, selling and administration of network cable time
Simon Thomas
Electronic commerce has been an emotive topic in the UK advertising industry over the last few years. The United States is no different. However, a number of EDI projects are being piloted in the US: perhaps the greatest success so far has been in the US cable television market, where the trading partners have...