E-CRM: The Critical Dot.com Discipline
Tony Wightman, e-crm Solutions, argues that few dot.com companies are putting crucial CRM disciplines into their business practice
The exponential expansion of the web has led to more and more homes coming online (around 7 million according to and, an ever-growing proportion of business-to-business operations and customers emerging. The sheer noise of developments is drowning out the reality of less-than-ideal performance and rising customer dissatisfaction with a number of companies e-commerce operations.
Technology has been and is driving the development of e-commerce, making online purchasing and communications available to more of us and in...