Discover the Passion in Your Brand
Mitch McCasland
Nicole Davis
Consumers get emotional about doggie diapers. As researchers, we know that this is unquestionable. People love pets – they are members of the family. In most households, the family dog lives a quality of life enviable by global standards. Consider it – affection, food, shelter, medical care.
If a dog develops incontinence beyond medical treatment, many families do not feel this merits a death sentence. As an alternative, the doggie diaper has emotional potential, indeed.
We have gathered consumer insights across categories such as breakfast cereal, telecommunications, antidepressants, insurance, soft...