Digital Convergence - Converging on what?
Roderick White
In this introduction to Admap's report on Digital Convergence, Roderick White discusses the thorny issues of new technologies, new media, new ways that consumers use media, and new ownership and control of media content. He also presents a future that will mean advertisers have to fundamentally re-think how they promote their brands.
Other articles featured in this Admap March 2006 report on Digital Convergence:
| Nigel Sheldon, Starcom |
| Mark Curtis, Fjord |
|