Developments in International Readership Research
Pym CornishResearch Services Ltd
The past 25 years have seen the development of international readership research from a few studies by single publishers into an established means of buying and selling space in international media. It owes its growth to the developments in media which have taken place in this period. In turn, the media have responded to political, industrial, financial, social and technical developments which have both created the demand for increased international communication and made it possible for these needs to be satisfied.
The political foundations for internationalism in its present form...