Data analysis: Listen to the data
Bobby HuiG2 Joshua
Improving engagement with the 24/7 connected consumer requires brands to better analyse data to gain a deeper understanding of how people behave online.
As the route to consumers becomes increasingly complex within a technology-driven, always-on network of communication channels, insightful and live planning is vital for the success of effective targeting and campaign strategy.
Traditional marketing methods to engage audiences are no longer effective in the current consumer landscape. Consumers function in such varied ways, communicating across diverse platforms, that in order for marketers to create real engagement, they must...