Customers prefer responsible brands. Responsible brands have a higher purpose
Nishant MehtaJohnson & Johnson Medical
Read more essays on CSR in India and related case studies on the Brands and Sustainability in India page
As you begin reading this essay, I recommend you do the following.
- Stand in front of a mirror.
- Spend a minute observing what you see.
- Count the number of brands you see in the reflection and around yourself.
- Identify them.
A high chance – you would be reading this on a mobile device or a PC that sports a half-eaten apple. The furniture...