CSR IS business
Megun AverellHill Holliday
"Now, if you are not in business to improve my life, you are not in business" – Roy Spence, GSD&M
It would have been inconceivable until recently – a goal as ethereal as "improving lives" might have belonged more in a fantasy world than the business world. Before, a good corporate image was a nice-to-have, not enough to incent or prevent purchases. Having been this way for so long, how could the relationship between companies and the people who buy have shifted so dramatically?
In the minds of many, the 'Great Recession' of...