Combine data, technology and creativity to build great brands

Chris Daplyn

Explains how, and why, brands can use data creatively in order to reduce friction and build better customer relationships.

Brand Loyalty in the Digital Age

This article is part of a series of articles on building brand loyalty in the digital age. Read more.

Data is everywhere. Every click, every search creates unfathomable volumes of information that can be stored and used. When attributed to an individual, these data pathways are as unique as fingerprints, providing a rich dossier of our daily lives. Some brands and companies are already harnessing this data in incredibly innovative ways to bring people tailored services and consumers are increasingly using these products to manage every aspect of their lives.

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