Chinese consumers: an international comparison
Mike Sherman
Knowledge is Gold. In order to understand a market, full information is required. We all know that China is changing, however, many marketing professionals would benefit from a deeper knowledge of the country as some of what they do know is often stereotypical and anecdotal.
The following findings from Synovate are intended as a starting point to help marketers begin their successful journey into China's young but growing marketplace.
Furthermore, you will be able to contrast and compare China with the US and UK markets.
The findings are drawn from our Hotspots research,...