Brand Loyalty in the Digital Age
This article is part of a series of articles on building brand loyalty in the digital age. Read more.
Marketing is all about relationships – growing them, fixing them and transforming them. Like so much of what the creative industries do, true inspiration for those relationships is found not on a whiteboard but in our own lives. And two recent experiences perfectly encapsulate the alternative – if sometimes flawed – approaches we take to making these brand relationships work better.
First, my daughter and her friend in our kitchen. Someone they both...