Books that influenced me
Richard StoreyM&C Saatchi Group
Richard Storey is global strategy officer at M&C Saatchi (UK) Group. He learned his trade at BMP DDB London. After 10 years, he joined the then start-up M&C Saatchi. He has led the agency's 'Brutal Simplicity of Thought' approach to strategy ever since, running it first as UK planning director and then as global chief strategy officer.
He has worked across a number of travel, tourism and destination marketing clients including Tourism New Zealand, Visit America, British Airways, One & Only resorts, Tourism Australia and Business Friendly Bahrain. He has won...