Banks need new identities to regain customers' trust
Terry Tyrrell
Remember the old tried-and-trusted banking model? You take your cash, lock it up in your vault of choice, and the bank reassures you it will give good returns.
Now, the very definition of a bank as 'an institution for receiving, lending, exchanging and safeguarding money' has been turned on its head. No-one in their right mind would tell anyone to “bank on it”. Our reference points have been shattered. No wonder the public are confused, angry and at a loss as to who to trust with their money.
The scenes...