An untimely development
Joe Mandese
Each year about this time I typically write a column based on one of my favorite media-usage tracking studies, US private equity firm Veronis Suhler Stevenson's annual Communications Industry Forecast.For more than a quarter century the VSS report has chronicled some important shifts taking place in the underlying economics of media – shifts that would otherwise be difficult to detect if not for the impressive, longitudinal view. And while the VSS data represents the US media marketplace, I am pretty sure it mirrors patterns manifesting around the rest of the globe, especially in...