Adstats: Programmatic buying

Provides data about the value of programmatic video and banner (excluding social) ad trade.

The value of programmatic video and banner (excluding social) ad trade is expected to rise 25% to $25.4bn worldwide this year, according to new data from MAGNA Global. Some 48% ($12.1bn) of this money will be transacted in the US, while an additional 13.5% ($3.4bn) will be spent in China and 6.5% ($1.7bn) in Japan. It follows that North America is the largest region for programmatic spend, at $12.5bn, with Asia-Pacific the second-largest region on $6.8bn. Europe accounts for $4.9bn, the vast majority of which is focused in the West. Globally, half the value of non-social online video and banner...

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