Admap Direct
How To Sell God (and a free offer)
Tom Rayfield
The latest issue of Viewpoint has just thudded through my letterbox. It is probably essential reading for Admap subscribers. Skip to the end of this column to find out how to get yourself a copy.
Viewpoint is an extremely wellproduced 64page glossy magazine from OgilvyOne Worldwide. The current issue 'focuses on practical CRM 'beyond the hype'. It also reports on best practices from around the world of OgilvyOne, and promotes new ideas in customer management.'There are 13 articles, including contributions from IBM,...