A Deeper Understanding of European Internet Users

Geoff Wicken

Discusses a new report from TGI Europa comparing Internet use in four European countries: Britain, France, Germany and Spain.

A Deeper Understanding of European Internet Users

Geoff WickenBMRB

Internet usage levels and site visitor figures are much quoted but what are internet users really like? What do they want from the internet? What do they do when online? How does their use of the internet relate to their other behaviour as consumers? What attitudes do they hold as individuals?

TGI Europa is not unique in providing estimates of internet access, but due to its wide-ranging nature, it offers the ability to understand users in great depth. A new report, based on the latest data, highlights some findings....

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