3 ways to engage with Boomers through digital design
The over-50s market is huge but is not being served with technology suited to their needs. Design thinking methodology that invites Boomers into the process can create products and services that offer new value propositions for this wealthy and tech-savvy demographic.
The world's population is ageing. By 2050, for the first time in human history, the number of people aged over 65 will outnumber children aged 5 and under. It's a statistic oft-heard but not acted upon, especially in digital service design. It's hard to think of...