10 traits of megabrands
Peter WalsheMillward Brown
What unites the world's most successful brands? Using BrandZ insights and analysis from the past decade, Peter Walshe of Millward Brown identifies ten keys ways to boost brand value.
Over the past ten years we've been tracking the world's biggest and most valuable brands. By definition, these are also some of the world's most successful brands.
Of course, not all the brands that featured in the first BrandZ Most Valuable Global Brands in 2006 are still in the listing but we do have a common set of nearly 100 that we valued...