10 rules for marketing to the senses

Dan Hill

Given that the latest findings in neurobiology appear to show that consumers are mainly motivated by sensory- emotive responses to advertising, Dan Hill, of Sensory Logic, outlines ten rules to ensure that marketing information is processed efficiently.

10 Rules For Marketing To The Senses

Dan Hill Sensory Logic Inc.

The latest findings in neurobiology appear to show that consumers are overwhelmingly motivated by sensory-emotive responses to advertising and products [1]. Consider the following statistics:

  • 95% of thought is not fully conscious
  • over 50% of the brain is devoted to processing visuals
  • emotional responses to anything new in the marketplace typically happen within three seconds which is 3000 times faster than our conscious,...

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