Campaign details
Brand: Acer ConceptDBrand owner: AcerAgency: We Are SocialMarket: GlobalIndustries: Online display, Online video, Social media, Websites & micrositesMedia channels: Information technologyBudget: Up to 500k
Executive summary
Electronics brand Acer's ConceptD is a series of devices with precision and serious performance in mind, allowing creatives to reach new heights in their work. For the brand's first ever global campaign, ConceptD needed to introduce itself to its target audience in an innovative way by extending its services to support and empower those in the creative fields. Thus,...