A comparison of ABS mail and RDD surveys for measuring consumer attitudes
Mahmoud Elkasabi
ICF International
Z. Tuba Suzer-Gurtekin and James M. Lepkowski
University of Michigan
Uiyoung Kim
Statistical Research Institute – Statistics Korea
Richard Curtin
University of Michigan
Rebecca McBee
University of Michigan
Introduction
In consumer research, one of the widely accepted methods to generate a representative sample is random digit dialling (RDD) landline telephone surveys, in which the telephone numbers are sampled from 100-series banks in list assisted sample selection (Casady & Lepkowski 1993). Leading to the nowadays common RDD design, RDD design has passed through...