Four steps to e-commerce readiness: crawl, walk, run, fly

When it comes to e-commerce readiness, most companies fall into one of four distinct stages: crawl, walk, run or fly.

While many brands are well and truly operating in the digital age when it comes to email marketing or social media, e-commerce remains one area where marketers have significant opportunity to improve performance, according to Harshal Acharya, Head of Consulting for Edge – an e-commerce readiness and analytics company – in Asia Pacific.

“E-commerce, or any commerce for that matter, is still simple: pre-sales, sales, and post-sales. Those things remain as they are and they would be relevant even 10-15 years later. What has changed though, is the...

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