Campaign details
Brand: Poker BeerBrand owner: Anheuser-Busch InBevEntrant company: DDB Colombia, BogotaIdea creation: DDB Colombia, Bogota / Go Together, Bogota / Abinbev, BogotaMarket: ColombiaSector: Beer & ciderMedia channels: Merchandise & free gifts, Online video, Outdoor, out-of-home, Packaging & deisgn, Point-of-purhcase, in-store, Print - general, unspecified, Radio & audio, Social media, Television, Websites & microsites, Word of mouth, influencersBudget: 1 - 3 million
Executive summary
The challenge: To shield Poker beer sales' during the month when its biggest competition was launching its new beer.
The insight:...