Campaign details
Brand: Bank of AmericaAgency: Foundry 360
Strategy
Objective
In today's uncertain environment, people, businesses, and community organizations are applying their most innovative thinking to tackle a wide range of emerging problems. But in order to do that, they need support. This year, Bank of America stepped in to help by investing in communities across the country and committing $100 million in Local Impact philanthropic grants. These grants were distributed to over 1,000 local organizations that are working to address urgent issues like food insecurity, medical response, and protecting vulnerable populations.
Our challenge was to highlight...