Canadians now streaming over an hour of audio per day

Rob Clapp

An overview of audio consumption by platform in Canada between 2012 and 2018.

Time spent streaming online audio has exceeded one hour for the first time ever in Canada, according to the latest data from GlobalWebIndex. Average daily consumption for online audio streaming rose seven minutes to 1:03 (hours:minutes) in H1 2018.

Broadcast radio consumption, however, has stabilised. Daily time with the medium in H1 2018 reached 1:15, one minute higher than the 1:14 average seen since 2012. Broadcast radio continues to make up the largest share of total Canadian audio consumption at 54.3%.

Radio cost per thousand for a 30-second spot is expected to rise 2.0%this...

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