How business relationships are affected by their marketing category

aprais

Looks at the importance of team relationships, both internally and with external stakeholders, and how these business relationships are affected by their marketing category.
  • Client-agency team relationships are significantly shaped by the marketing category in which they function.
  • In highly regulated fields such as pharmaceuticals or finance, agencies must negotiate intricate compliance mandates and adhere to strict rules, which often introduces additional communication and approval layers, which can cause friction in the client-agency relationship.
  • The target demographic and competitive landscape within a specific marketing category also shapes the dynamics between clients and agencies.
  • Agencies must have an intimate understanding of the industry’s complexities, stay abreast of evolving trends and articulate technical ideas in a simple and concise way to create strong client-agency relationships....

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands