Five ways to rethink inclusivity’s role in business

sparks & honey

Five ways brands can rethink inclusivity and its role in business to build brand loyalty among their audiences.
  • Seventy-one percent of consumers would likely buy an inclusive alternative to a product even if it didn’t specifically apply to them. Inclusive storytelling will resonate with various audiences.
  • Brands engaging in virtual spaces responsibly – moving beyond stereotypes, and investing in ultra-personalization to understand their consumers holistically – creates opportunities to build brand loyalty with consumers.
  • Brands benefit from integrating equity and inclusivity into their business goals and organizational principles to create meaningful engagements internally and with consumers....

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