Campaign details
Brand: P/SBrand owner: UnileverAgency: Mindshare VietnamMarket: VietnamIndustries: Oral healthMedia channels: Mobile & apps, Social media, Virtual & augmented reality, Voice, chatbotsBudget: Up to 500k
Executive summary
Not brushing their teeth twice a day, especially at night, has huge implications for kids' oral health. Even though parents realise the significance of night brushing, it's very difficult to persuade kids to do it. It's a fact that they don't enjoy brushing and it can seem like a daunting task.
Toothpaste brand P/S is committed to bringing a...