- Mobile video and location data are the main focus areas for marketing professionals, especially with the popularity of social video apps in the region.
- Nearly two-fifths (38%) of marketing professionals are allocating more than 30% of their budget to mobile marketing: a seven percentage point increase from 2019.
- Mobile marketing offers an abundance of datapoints but identifying the right metrics to track is a challenge.
- Nearly three-fifths (58%) of APAC marketers are creating mobile specific content as a strategy to improve engagement, and the majority of marketing professionals (84%) are considering ad length and design for mobile...
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