Unified Noodle: Hour Guang Noodle Restaurant

With the continuous creation of new competitive brands, Uni-President is facing the problem of brand aging. The brand hopes not to change the products, but to establish connections with young people in innovative ways and gain the love of young consumer groups.

Case details

Brand: Uniform Noodle

Brand owner: Uni-President

Main Agency: ADK TAIWAN

Holding Group: ADK Global

Put on the market: Taiwan

Launch time: January 2018-still in execution today

Industry: Food

Media channels: social media, video platforms

Budget: 200,000

Case summary

Since its founding in 1971, the "Unification Noodle" has grown up with many Taiwanese and has become a classic flavor in memory. However, in recent years, competing brands have continuously launched new and ever-changing products, and consumers' attention has gradually shifted. How to make "products without any changes", use innovative...

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