Oreo long-term brand creative management

施大成、钱冰艳、 徐瑜

As a leading brand of food biscuits, Oreo hopes to launch a new social marketing for young consumers in China, continue to plump the brand's "play together" image, and create a deeper interaction between consumers and the brand.

Case details

Brand : Oreo

Brand owner : Mondelez China

Main Agency : Blue Label Media

Put on the market : Mainland China

Delivery time: October 2017-November 2020-still in progress

Industry : Food

Media channels: Mini programs, social media, short video platforms, APP

Budget : 7.2 million

Case summary

Oreo is a "century biscuits" from the United States, and its classic eating methods of twisting, licking and soaking are deeply rooted in the hearts of the people.

However, in the face of the fission of the social environment in the...

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