Coca-Cola x Alipay "Year Together" Spring Festival Marketing Campaign

徐墨、 李琳、 徐舒婕

As a traditional beverage brand, Coca-Cola hopes to stand out in the marketing campaigns of major brands during the Spring Festival, go deep into all aspects of consumer life, upgrade consumer product experience, strengthen the brand's influence, and bring a wide range of consumers and Coca-Cola together. ".

Case details

Brand : Coca-Cola

Brand owner: Coca-Cola

Main Agency: Dentsu China

Holding Group : Dentsu China

Put on the market : Mainland China

Launch time : January 1, 2017-February 15, 2020 (during the Spring Festival)

Industry : Beverage

Media channel: payment APP

Budget : 70 million

Coca-Cola "Year Together" Spring Festival Marketing Campaign (2017-2020)

Case summary

The old Chinese saying goes well, the plan for a year lies in spring.

For the beverage industry, the Spring Festival marketing campaign at the beginning of each year is the "beginning",...

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