Bosch: Don't expose your privacy

Bosch is a representative of imported brands in the white goods market in the Chinese market, and clothes dryers still have a large room for growth in the current market. The brand hopes to stimulate consumer demand through marketing and promotion and convert consumer interest into actual sales.

Case details

Brand: Bosch dryer

Brand owner: Bosch Home Appliances

Main Agency: BBDO China

Holding Group: Omnicom

Put on the market: Mainland China

Delivery time: September 21, 2020-October 10, 2020

Industry: Household Appliances

Media channels: social media

Budget: 2.5 million

Case summary

As a category that has grown against the trend in the sluggish white goods market, Bosch dryers are facing the development dilemma that consumers “don’t understand and don’t need them”, especially under the influence of the tradition of drying clothes in China. In order to find their real...

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