DR Proposal Diamond Ring: Are you sure

鲁巧恒 、 李模

As a new brand that has only been established for more than 10 years, the DR proposal diamond ring brand has been favored by a wide range of female consumers because of its hard-core slogan "Men can only customize one piece in a lifetime." I have in-depth communication with consumers on my own ideas, truly gaining the recognition of male consumers, and driving sales growth.

Case details

Brand: DR Proposal Diamond Ring

Brand owner: Dia Co., Ltd.

Main agency: Shanghai Youxianxi Advertising Co., Ltd.

Put on the market: Mainland China

Delivery time: May 18th-May 31st, 2020

Industry: Jewelry

Media channels: social media, short video platforms

Budget: 1 million

Case summary

A low-cost short video based on the 520 theme, in the field of brand communication in the marriage and love market, provided the first core insight: what was she thinking when she was proposed ?

Changing the brand's customary female unilateral appeals and...

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