Campaign details
Title: WTF: How a New Adhesive Brand Became a Pop Culture PhenomenonBrand: WTF - World's Toughest FixProduct: WTF AdhesivesIdea: Hasan & PartnersCountry: Finland
Media placement
Element | Placement/Location | Start Date | End Date | Number of airings / placements | Country / Region |
---|---|---|---|---|---|
Influencer videos (Pommijätkät, Setämiehet) | YouTube | 05/05/2023 | 25/05/2023 | 2 | Global |
Fair presence | Finnbuild, Eisenwaren | 04/10/2022 | 06/10/2022 | 2 | Finland, Germany |
Building magazines | Rakennuslehti, Ammattirakentaja, Väri & Pinta, | 04/03/2022 | 31/12/2022 | 8 | Finland |
Radio ad | Radio Rock, Radio Suomipop, Loop, Hitmix, Helmiradio, Aito iskelmä | 04/03/2022 | 14/03/2022 | 357 | Finland |
Music song | Spotify | 04/03/2022 | 25/05/2023 | 1... |