Campaign details
Title: Inside JobsBrand: Volkswagen Group FranceProduct: VolkswagenIdea: DDBCountry: France
Duration of Campaign | Location/Region | Gender | Target audience | Socio-economic Level | Budget |
---|---|---|---|---|---|
3 months or less | FRANCE | Men | Adults (26-55) | Low | Media: 210k Creation: 175k Influence: 5k |
Cultural Context
The various successive crises that have hit the automotive market (COVID, semi-conductor, Ukraine war) have forced people to keep their cars longer. And to keep one's car longer means to maintain it more often. Moreover, the turnover in this market is extremely high and the competition is tough. In this context,...