Campaign details
Title: Adopt a Mod - SPABrand: SPAProduct: Adopt a ModIdea: Havas PlayCountry: France
Duration of Campaign | Location/Region | Gender | Target audience | Socio-economic Level | Budget |
---|---|---|---|---|---|
3 months or less | Europe | Non-specific | Adults (26-55) | Middle | The budget is 17,000 euros excluding tax. No budget was spent on public relations or media. The entire budget was spent on creative, production and management costs (around 33% each).The main result: several dozen streamers played this new version of the game and raised awareness about abandonment in their community. And above all, cats modeled... |