Campaign details
Title: Anti Look – The Life-Saving QR DesignBrand: JohanniterProduct: Anti-Gawking CampaignIdea: Scholz & FriendsCountry: Germany
Duration of Campaign | Location/Region | Gender | Target audience | Socio-economic Level | Budget |
---|---|---|---|---|---|
12 months - 3 years | GERMANY | Non-specific | Adults (26-55) | Middle | Production budget 70.000 € (36 ambulances with anti-look design) 8.300 € (video for social media) 500 € (Photo Material for Media & PR) Media budget 3.150 € Agency costs 58 project days |
Cultural context
Compared to other countries, including those in Europe, we Germans are...